Topic outline
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Social entrepreneurship matters for numerous reasons and plays a key role nowadays. It is a way of doing business that is connected to a desire for social change. A social entrepreneur differs from a typical entrepreneur in that, whereas the traditional entrepreneur's ultimate purpose is to make money, the social entrepreneur's ultimate goal is to achieve profit while making long-term societal change.
This course is designed for all persons willing to start a business by implementing solutions that lead to an improvement in the quality of life for as many people as possible.
Course aim and objectives
The scope of this course is to offer you information, tools and advices to develop an social entrepreneurial idea, validate it and to put it into practice. It is intended to give you a full understanding of the following topics:
- Module 1. Social entrepreneurship
- Module 2. Sustainable Development Goals
- Module 3. Impact of social entrepreneurship on soiety
- Module 4. Creating social enterprises
- Module 5. Business idea
- Module 6. SOAR analysis for creating a value proposition
- Module 7. Business models
- Module 8. Social business models
- Module 9. Pitch your business
- Module 10. Funding opportunities
- Module 11. Measuring performance
- Module 12. Marketing strategies
The course comprises 12 modules, practical examples and tests, specially designed to provide you the necessary knowledge and stimulate the development of social entrepreneurial skills and attitudes.
To obtain the certificate of completion of the "Social Entrepreneurship" course, we invite you to go through the modules and answer the questions in the test. Scoring more than 50% on the multiple-choice questions will allow you to download your certificate of completion.
We invite you to enroll by clicking on the text "Enroll me in this course" - available in the blue bar at the top of the screen, or read the Practical Guide for Moodle Learners and Trainers.
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Click above to read and download the Moodle Practical Guide for Learners and Trainers.
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Click above to read and download the EnMind User Guide.
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Upon completing the module, you will be able to:
- Define a social enterprise
- Identify the differences between an enterprise and a social enterprise
- Analyze the concept of social economy
- Describe the filed of actions in which social entrepreneurship operates
- Recognize similarities and differences between entrepreneurship and intrapreneurship
- Describe the Triple Bottom Line
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Upon completing the module, you will be able to:
- List the Sustainable Development Goals
- Analyze the sustainable development
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Upon completing the module, you will be able to:
- Explain the social impacts created by social enterprises
- Define the purpose of Impact Gaps Canvas
- Tell how to identify a problem that needs to be met
- Design and apply Impact Gaps Canvas tasks
- Reframe problems and challenges as opportunities to create value and social impact
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Upon completing the module, you will be able to:
- Identify different social business models
- Describe the concept of social enterprise and its key elements
- Recognize how to relate the business models
- Analyze how to re-construct and innovate the impacts based on real examples
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Upon completing the module, you will be able to:
- Explain what is a business idea
- Give examples of strategies for creating business ideas
- Simulate business ideas
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Upon completing the module, you will be able to:
- Define what a value proposition is
- Describe SOAR Analysis
- Compare SOAR with SWOT Analysis
- Design an activity based on SOAR Analysis to identify their strengths and opportunities
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Upon completing the module, you will be able to:
- Define a business model
- Understand why business models matter to your firm and the value they bring
- Explain how business model innovation improves business performance
- Use tools to innovate your business model
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Upon completing the module, you will be able to:
- State the characteristics of a social enterprise
- Examine the needs of society
- Develop a social business model canvas
- Exemplify at least one social business model canvas
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Upon completing the module, you will be able to:
- Define the elevator pitch
- Develop an elevator pitch with its key elements
- Deliver an one-minute pitch video for your best idea
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Upon completing the module, you will be able to:
- Select different types of fundings
- Detect opportunities in the European framework
- Estimate the necessary step to get fundings
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Upon completing the module, you will be able to:
- Describe measuring performance
- Explain the importance of measuring performance
- Give examples of tools for measuring performance
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Upon completing the module, a mentor or career counselor will be able to:
- Define marketing strategy;
- Explain the components of marketing strategy;
- Give examples of marketing strategies
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QuizEvaluation Quiz
Score over 50% to pass this quiz.
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FeedbackCourse evaluation & feedback
The input from students is essential and always welcomed for improving our courses!
We invite you to provide your opinion about the course.
Thank you in advance!
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You have reached the end of the course.
Congratulations for going through all the online course modules!
The link to download your free course certificate will be available upon completing all the tasks listed below.
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Acknowledgement. This paper has received funding from the European Commission under Grant Agreement number 2020-1-RO01-KA205-078727, ERASMUS+ Strategic Partnership project “Entrepreneurial mindset for future youth work”.
Disclaimer. The European Commission support for the production of this publication does not constitute an endorsement of the content which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.”
Copyright notice. CC BY. The license Attribution CC BY lets others distribute, remix, adapt, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.